Setanta Sports Channels

“Tri Media Intelligence” references 69 channels, among which are already sports channels: "Setanta Sports 1", "Setanta Sports 2" and "Setanta Sports 3". This channels were added to the list of referenced channels by TMI from September 7. At this stage, the channels are broadcasting Serie A and European Champions League football matches.

Georgian football player Khvicha Kvaratskhelia, who competes in the Napoli team, has many fans among Georgian TV viewers. The graphs below show the change in daily overall ratings for "Setanta Sports 1" and "Setanta Sports 3" during Kvaratskhelia games.

On September 7, the Champions League match Napoli-Liverpool was held at "Setanta Sport 1". On this day, the channel had an average of 2,000 TV viewers per minute. "Setanta Sport 1" in the timeband (22:50-00:55) when the match aired, took the fourth place in the channel list on September 7 with an average of 18 thousand viewers per minute. It was preceded by "The First Channel of Public Broadcaster" - with 24 thousand viewers, "Imedi" - with an average of 46 thousand viewers per minute and "Silk Universal" with 83 thousand viewers. It should be noted the fact that this match was simultaneously broadcast on "Silk Universal", which had an average of 85,000 TV viewers per minute.

And the September 18 match - Milan-Napoli, was broadcast live only on "Setanta Sport 1" in Georgia, and the average rate of the channel was 8,000 viewers per minute, while the match itself was watched by 49,000 viewers.

As for "Setanta Sport 3", only this channel in Georgia broadcast the Serie A match between Napoli and Spezia, which was watched by an average of 13,000 TV viewers per minute, and the channel's daily average was 1,500 viewers. On September 14, the Napoli-Ranger match on “Setanta Sport 3” averaged 5,000 viewers per minute, while the channel's average for the day was 500 viewers per minute. It should be noted that the Napoli-Ranger match was simultaneously broadcast at "Silk Universal", which was watched by an average of 82,000 viewers per minute.

The data is based on Tbilisi and 6 cities of Georgia (Rustavi, Gori, Batumi, Kutaisi, Zugdidi, Poti), where “Tri Media Intelligence” operates TAM panel. Data is taken from the population above 4 years including guests and time shifted viewing in the households.

Sofo Lezhava

By Sofo LezhavaOn 20 September, 2022