Top 10 facts about TV viewing


  1. 6% of the TV audience is a guest viewing in the household.
  2. 13% of TV viewing is time-shifted viewing.
  3. The largest portion of TV advertising is occupied by sweet carbonated drinks, followed by online casinos.
  4. Feature films occupy the biggest portion in TV shows (23%).
  5. Most viewing time is devoted to soap operas.
  6. More than half (51%) of feature films shown on regional televisions are Georgian feature films.
  7. TV viewing habits are characterized by seasonality. The highest mark during the year is reached in January-February, and the lowest frequency of watching is fixed in July-August.
  8. TV is the least watched on Wednesday. The most watched day is Sunday.
  9. Women compose more than one-third of sport genre audience.
  10. Most viewers during the day watch TV from 9 pm to 11 pm.


These figures represent official results of TAM measurement in 7 cities (Tbilisi, Rustavi, Gori, Kutaisi, Zugdidi, Batumi, Poti) of Georgia by "Tri Media Intelligence", according to the data of 2019.

Sofo Lezhava

By Sofo LezhavaOn 17 March, 2020