TMI

Who We Are?

“TRI MEDIA INTELLIGENCE” LLC (TMI) is a Georgian TV Audience Measuring company.

TRI MEDIA INTELLIGENCE is a TV Audience Measuring company, and the only official Georgian licensee for TV audience measurement technology with worldwide industry leader KANTAR.

TMI aims to provide Georgian media with accurate and diverse information using modern research methods to improve our television environment.

Our company has been in operation since September 2015. We entered the Georgian market and issued our first set of data to clients on January 2016.

Our company provides a diversified study of viewing behavior to subscribers – character, taste, demands, etc. – in order to target the most effective product advertisements to each audience.

 

Step 1

Panel Selection

  • Survey Introduction
  • Panel Recruitment

 

Step 2

Data Collection

  • Peoplemeters installed at family homes selected for panel research

 

Step 3

Data Receiving and Storage

  • Data from Peoplemeters are transferred to the survey center by GPRS

 

Step 5

Data Package: Instar Analytics

  • Data loading completed at Instar Analytics for further analysis

 

Step 4

Quality Control, Processing, and Data Weighting

  • Which family members are watching TV?
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