The Summer Olympics

The Summer Olympics are held every 4 years under the auspices of the International Olympic Committee. The last games that should be played in 2020 were postponed due to the World Pandemic and were held in 2021 in Tokyo. The opening ceremony of the Olympic Games was held on July 23, and the closing ceremony - on August 8. In Georgia it was broadcasted on the First Channel of Public Broadcaster. The viewers’ expectations for this year's games were high, due to the fact that 33 Georgian sportsmen took part in them. In 7 cities of Georgia an average of 42 thousand viewers per minute watched the opening ceremony of Olympic Games 2020, which is 70% more than the number of viewers of the opening ceremony 2016. Finally, the Georgian Olympians won 8 medals, including 2 gold, 5 silver and 1 bronze.

In total, in 7 cities of Georgia, an average of 27 thousand viewers per minute watched Tokyo Olympics and an average of 24 thousand viewers per minute watched Rio De Janeiro Olympics in 2016. An average of 18 thousand male viewers per minute watched The Games in 7 cities of Georgia, which is 100% more than the female viewers of the Olympics. There was also a noticeable difference in the number of viewers at the closing ceremony: The number of viewers at the closing ceremony of the Tokyo Olympics was 100% higher than the number of viewers at the closing ceremony of the Rio De Janeiro Olympics. 

As for the final matches of the gold medalists, Lasha Talakhadze and Lasha Bekauri, which were watched by the most viewers in 7 cities of Georgia: An average of 52 thousand viewers per minute watched the final match of Lasha Bekauri on July 28, and an average of 91 thousand viewers - the final performance of Lasha Talakhadze on August 4. 30% of switched on TVs were directed to the 1st channel of the Public Broadcaster during the final match of Talakadze.

 

 

The data is based on Tbilisi and 6 cities of Georgia (Rustavi, Gori, Batumi, Kutaisi, Zugdidi, Poti), where “Tri Media Intelligence” operates TAM panel. Data is taken from the population above 4 years including guests and time shifted viewing in the households.

Sofo Lezhava

By Sofo LezhavaOn 27 August, 2021