On September 7, the new season of the Mega Show „Nichieri" started on Imedi TV. The Mega Show was presented to the audience with a new host and jury members.
“Nichieri” started at 10 pm and was watched by an average of 201 thousand viewers per minute. During the show, 45% of the total TV viewing was directed at Imedi TV.
During the Mega Show, 46% of Tbilisi TV viewing and 44% of the region TV viewing was directed at Imedi TV. As for the age distribution of the show audience, it had the largest audience in the 41-60 age group. 67% of the show “Nichieri” TV audience were women and 33% were men.
It should be noted that the first show of the last season, which aired on Imedi TV in October 2017, had an average of 310 thousand viewers per minute and 60% of total TV viewing was directed at Imedi TV. And the first show of the 2016 season in November, which aired on Rustavi 2, had an average of 315 thousand viewers per minute and 60% of total TV viewing was directed at Rustavi 2.
The data is based on Tbilisi and 6 cities of Georgia (Rustavi, Gori, Batumi, Kutaisi, Zugdidi, Poti), where “Tri Media Intelligence” operates TAM panel. Data is taken from the population above 18 years including guests and time shifting in the households.
By Sofo LezhavaOn 17 September, 2020