In terms of ad placement, PROCTER & GAMBLE, L'OREAL and GLAXOSMITHKLINE led in the beauty and self-care category from 2018 to June 21, 2022.

Compared to the pre-war period the duration of daily news programs and political talk shows throughout the television market increased by 20% since the start of hostilities between Russia and Ukraine war and the number of viewers watching programs of this genre increased by 109%.

In Georgia, average of guest viewing is 5%.